I love this article from Hot Bread Kitchen, They convened a panel of food industry experts earlier this month to find out how small food brands can grow and adapt during the pandemic. HBK share their ten takeaways from the panel.
Plan on growing your business with the best tools. Image from Pixabay
Here is my interpretation of their summary, which I divided into what customers want and what business owners need to do:
Customers want:
Fun and easy ways to cook at home
Treats
Business owners need to:
Be nimble
Market the fuck out of your product
Be real and authentic
Help business grow as you grow, especially businesses owned by black, indigenous, and people of color
In your marketing recognize that there is a fucking pandemic going on and that race relationships in the US are in crisis as is the economy.
Politely nag your buyer
Be honest and open about your situation
Finally
Local brands rock!
What do you think? Let me know in the comments.
Reference
https://hotbreadkitchen.org/2020/08/14/10-tips-for-growing-your-food-brand-covid-19/#.Xzb_OBNKjOQ